Nigeria News: Viewability is a trendy word in advertisement and in the advertising world, is a popular metric that has become key for advertisers to measure the success of any advert campaign.
Viewability is the measurement of a viewable advert impression, meaning that it has appeared within a user’s browser and had the opportunity to be seen within Nigeria News.
The Interactive Advertising Bureau (IAB) defines a viewable impression as an advert that meets the criteria of 50% of the advert pixels are visible in the browser window for a continuous one second.
Think with Google says “If an advert isn’t seen, it can’t have an impact, change perception, or build brand trust. That’s why measuring viewability matters.” For Advert publishers, this means that increased viewability may encourage greater investments from advertisers.
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Nigeria News: Viewability of ads Impressions To Get Your ads Seen Nigeria News: Viewability is a trendy word in advertisement and in the advertising world, is a pop…Sep 16 2016nigerianews.info